Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, "How can we convert fans into buyers?" Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. While I don't proclaim to have all of the answers, the answer to the question of converting social media followers to customers seems a rather obvious one: The same way you converted your existing customers. From my perspective, there's too much status placed on 'fans' and 'fan counts' by most social media "experts". The people who "like" your brand are essentially giving your company a virtual high five. They appreciate something you've done or a perception you've created about your products. They may or may not be your current customers. And – unless you work to convert your followers into buyer – they may or may not be your future customers. In a traditional sense, your Facebook fans and Twitter followers are the digital equivalent of window shoppers. Some of them know your brand well, they enjoy your products and actively share their experiences with their friends. But some of your fans – a large majority – are standing on the sidewalk. They like your window display, but it hasn't compelled them to open the door and try your brand. And this is where your business acumen and experience - more so than your social networking skills – come into play. Social media is a tool for increasing your sales, not the solution. So ask yourself and your team: What do you do as a brand that brings potential customers in off the sidewalk? If you can answer that question, then you can convert social media followers into buyers. The post How to Convert Social Media Followers to Buyers appeared first on Kevin Donahue.
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I posted to blog.kevindonahue.com
How to Convert Social Media Followers to Buyers
http://blog.kevindonahue.com/archives/2012/11/12/convert_social_media_buyers/
- Tags:
- Uncategorized
- howto
- sales
- marketing
- socialmedia
- selling
- customers
- brands
November 12 2012, 10:51am | #
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I posted to blog.kevindonahue.com
5+1 Changes to Make to Your Resume NOW!
http://blog.kevindonahue.com/archives/2011/12/12/51_changes_to_make_to_your_resume_now/
I read an interesting article on Glassdoor entitled, "5 Changes to Make to Your Resume NOW" in which some often overlooked points were resurfaced. It's worth a read. One point that was not mentioned and should be emphasized is how important it is to communicate your social media handles along with your contact information. Your social media standing is a direct reflection of your professional interests and network. and can demonstrate industry engagement. This important engagement element should not be overlooked. After all, there are (literally) hundreds of studies showing that prospective employers are going to seek you out through social media. If this is a point of distinction for you, then you should showcase it, right? If you're actively promoting yourself professionally through a blog, Facebook page, or Twitter, you should definitely include a handle or link in the header of your resume. Don't miss a chance to make this positive impression!
December 12 2011, 2:34pm | #
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I posted to delicious.com
Six Things You Need to Know About Facebook Connections
http://www.eff.org/deeplinks/2010/05/things-you-need-know-about-facebook
May 8 2010, 7:41am | #
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I posted to delicious.com
What Facebook posts, tweets might say about the empty tomb
http://www.tmcnet.com/usubmit/2010/04/04/4708354.htm
April 4 2010, 8:59am | #
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I posted to google.com
5 Facebook Privacy Settings You Should Check Right Now
http://feedproxy.google.com/~r/TheNextWebNetwork/~3/-Zv_V8dDz5c/
Facebook recently announced some forthcoming changes to its terms of service that mean it might be worth another look at your privacy settings.The new privacy policy means that Facebook can share your details with “Pre-approved third-party websites and applications”. Now, you might be totally fine with this but many people still think of Facebook as a ‘walled garden’ and aren’t aware that Facebook set much of their information as available to ‘Everyone’ a few months back with a slightly confusing privacy wizard that users were asked to complete.With this in mind, it’s well worth another look at your privacy settings. There are a lot of options to check through, so here are some less obvious ones you might miss… How to get to your privacy settingsIn the current Facebook design, privacy settings are clearly marked in the ‘Account’ menu that drops down in the top right-hand corner. In this post, we’ve linked to the relevant screens where possible so as long as you’re logged in to Facebook you should just be able to click right through.1. Photo AlbumsEach and every one of your photo albums has its own privacy setting and the default is for it to be available to everyone – that means the whole internet, potentially, so it’s worth going through and making sure they’re set exactly as you like. Change them here.2. ApplicationsIf you’ve been using Facebook for a few years, chances are that you’ve approved a lot of applications to be able to use your data in all sorts of ways. To see what applications have access to what, use this options screen. It’s a list of all the Facebook apps that you have allowed access to your data. Take a look through; that “How Drunk Are You?” quiz you took two years ago doesn’t really need access to all your information.3. Who can search for you, and where?This unassuming screen is an important one. As well as marking who can find you in searches on Facebook itself, it’s also the place to let Facebook know if you want your profile to be found on search engines like Google. If you don’t want to be found, you know what to do…4. Who can see who your friends are?You might not want people to see who you’re friends with on Facebook. For some reason, this setting isn’t grouped with the rest of the privacy settings. Instead it’s on your profile and it’s a really useful one.Click the pencil icon above your friends list and you have three options. Firstly, you can set how many friends are shown on your profile (you can only select 6, 9 or 12 – not 0). You can also choose a list of friends to always show on your profile (rather than just random ones). Most importantly you can choose whether or not Facebook users who aren’t your friends can see your friends list or not.5. What can your friends share about you?This screen relates to what your friends can share about you through websites and applications. What does this mean?Facebook explains: “When your friend visits a Facebook-enhanced application or website, they may want to share certain information to make the experience more social. For example, a greeting card application may use your birthday information to prompt your friend to send a card“.You may not want your details used in a way you have no control over, so this is an important section to concentrate on. Facebook gives you checkboxes to approve or disallow use of your personal information, your photo, your online presence, birthday and much more.Have your sayAfter suffering user revolts over past terms of service changes, Facebook now operates an ‘Open Governance’ policy. If you want to have your say on the latest proposed changes, first read them in full and then give your feedback on the Facebook Site Governance page by midnight at the start of 3 April 2010.Original title and link for this post: 5 Facebook Privacy Settings You Should Check Right Now
- Tags:
- news
- privacy settings
March 28 2010, 2:46pm | #
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I posted to google.com
How to: Facebook chat in iChat or Adium
http://www.tuaw.com/2010/02/16/how-to-facebook-chat-in-ichat-or-adium/
Filed under: How-tosLast week, the fine Facebook folk let us know (via the Facebook Help Center) that you can now sign in to Facebook's chat service using iChat. Of course, the free Adium client has directly supported Facebook chat since version 1.3 (released in 2008), but this step opens up a much wider range of clients for the service.
Facebook's chat service is powered by the Jabber/XMPP open source chat protocol. Many networks (such as Google Chat) rely on Jabber, and for this reason chat clients like iChat and Adium allow for the setup of a generic Jabber account to facilitate the widespread use of Jabber.
The process is simple. First, create a new generic Jabber account pointed at Facebook's Jabber server. The username to use is your Facebook username (which you can find on the Account Settings page) and the password is the same as your Facebook login password. Next, point the server to "chat.facebook.com," configure the port to 5222 and un-check the box for "Use SSL."
After it's all said and done, you should be able to communicate with your Facebook friends using iChat without being logged in to Facebook with a browser.
[via Cult of Mac & 9to5Mac]TUAWHow to: Facebook chat in iChat or Adium originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 16 Feb 2010 15:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
February 16 2010, 3:00pm | #
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I posted to delicious.com
How to set up a Facebook fan page that works
http://www.directcreative.com/blog/facebook-fan-page
January 17 2010, 6:03pm | #
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I posted to google.com
EventSync: Sync iCal and facebook events
http://www.hawkwings.net/2009/10/26/eventsync-sync-ical-and-facebook-events/
James Frye has written a small app that syncs facebook events into iCal, so that you can integrate your facebook invitations with the rest of your calendars in one view. Packaged up as a stand-alone app, it first authenticates into your facebook account, and then retrieves a list of your events.
Its Preferences allow you to determine whether or not it lists events that you have accepted, declined, are unsure about or have not yet replied to. You are then presented with a dialog containing the events:Hit the sync button, and the app creates a new local calendar in iCal called “facebook events”, displaying all your “facebook dates”. Because it is all listed in one new calendar, it’s easy to delete them again—say, hypothetically, you have a student who has (by mistake?) created a 21st birthday party that lasts for a month. It’s easy to undo the sync again. James is working on EventSync 2.0 which will display the flyers and images associated with the facebook events as well. EventSync is donation-ware and can be downloaded from its own web site.
Tags: events, facebook, iCal, not apple mail, not mail.app, social networking, syncing
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October 26 2009, 7:37am | #
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I posted to google.com
Facebook Notifications Brings Facebook to Your Mac [Downloads]
Mac OS X only: Free menu bar application Facebook Notifications brings notifications and status updates from the popular social networking site to your desktop. After you install and enter in your Facebook credentials, just click on the Facebook Notifications icon for a quick look at your most recent notifications and messages along with quick links to take you straight to your news feed, profile page, or a new message composition window. You can even update your Facebook status at any time via a simple keyboard shortcut (Cmd+Alt+Ctrl+Space by default). Facebook Notifications also integrates with Growl, so any time you get a new update on the site, you'll also get a new Growl notification—particularly handy if you've set up Growl with Prowl to get push notifications to your iPhone for any Growl notification (something that Facebook on the iPhone doesn't yet support). We could debate the merits of Facebook as a productivity tool, but considering how many people use Facebook as their main hub of communications these days, I think it's a foregone conclusion at this point. An application like Facebook Notifications is a great tool for staying on top of what's going on with your Facebook friends. Facebook Notifications is freeware, Mac only, and despite the Facebook URL, it is not developed by Facebook. Desktop Notifications [Facebook via TechCrunch]
September 10 2009, 3:30pm | #
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I posted to google.com
How Facebook, MySpace, Gmail and other handle your accounts when you die
In today's paper, I have a story exploring what happens to digital assets such as accounts with Facebook, Twitter, MySpace, eBay, PayPal and other services when someone passes away.
Since most sites won't just turn over the username and password of a family member that has died, accessing their accounts can be difficult.
As the story mentions, the Twitter, Facebook and MySpace profiles of Erika Roman, the Orlando DJ who was killed in a car accident in May, are still online.
You can find a lot of good information on the subject, including list of companies that will help you store your digital account information at The Digital Beyond.
Here are the policies of some popular online sites in services in dealing with the accounts of deceased users:FacebookI’d like to report a deceased user or an account that needs to be memorialized.Please report this information here so that we can memorialize this person’s account. Memorializing the account removes certain more sensitive information like status updates and restricts profile access to confirmed friends only. Please note that in order to protect the privacy of the deceased user, we cannot provide login information for the account to anyone. We do honor requests from close family members to close the account completely.
MySpaceHow can you delete or access a deceased user's profile?We're very sorry to hear about your loss. If you're the next of kin (mother, father, spouse, domestic partner, son or daughter) of the deceased, we can delete the MySpace profile for you.For the sake of our users' safety and security, however, we'll need you to Email us proof of death, such as an obituary or death certificate at accountcare@support.myspace.com. Please write us from your personal Email address and tell us how you're related to the deceased and include the deceased user's MySpace friend ID along with your specific request to delete the profile or remove content.Unfortunately, we can't let you access, edit or delete any of the content or settings on the user's profile yourself, but we'll be sure to review and remove any content you find objectionable.If you have access to the Email account tied to this MySpace profile, you can also retrieve the password through the Forgot Password link located on the MySpace homepage.If you wish to create a memorial for your loved one, you can set up a group page to honor them and link it to their profile.
A MySpace spokeswoman said that MySpace will give access to the executor of estate and in the case of a minor will give access to a legal guardian who has provided evidence of guardian relationship and the death.
Since public profiles remain public when someone dies, a site called MyDeathSpace aggregates the profiles of deceased MySpace users.
Yahoo Mail
Statement from Yahoo Spokesman Jason Khoury:"The commitment Yahoo! makes to every person who signs-up for a Yahoo! Mail account is to treat their email as a private communication and to treat the content of their messages as confidential. In the event of a user’s passing, representatives of deceased users can contact Yahoo!’s Customer Care department to shut down the deceased user’s account and terminate billing on premium accounts.In regards to accessing deceased users’ accounts, federal law restricts the ability of Internet services to disclose electronic communications of their subscribers. Internet users who want to be sure their email and other online accounts are accessible to their legal heirs may want to work with their attorneys to plan an offline process for such access as part of their estate planning."
In 2005, a Michigan judge ordered Yahoo to release the contents of an e-mail account to the family of a marine who was killed in Iraq.
GmailIf an individual has passed away and you need access to the content of his or her mail, please fax or mail us the following information:1. Your full name and contact information, including a verifiable email address.2. The Gmail address of the individual who passed away.3a. The full header from an email message that you have received at your verifiable email address, from the Gmail address in question. (To obtain the header from a message in Gmail, open the message, click the down arrow next to Reply, at the top-right of the message pane, and select 'Show original.' The full headers will appear in a new window. To obtain headers from other webmail or email providers, please refer to http://mail.google.com/support/bin/answer.py?hl=en&answer=22454#)3b. The entire contents of the message.4. Proof of death.5. One of the following: a) if the decedent was 18 or older, please provide a proof of authority under local law that you are the lawful representative of the deceased or his or her estate or b) if the decedent was under the age of 18 and you are the parent of the individual, please provide a copy of the decedent’s birth certificate.Postal Mail:Google Inc.Attention: Gmail User Support1600 Amphitheatre ParkwayMountain View, CA 94043Fax: 650-644-0358After we've received the above information, we'll need 30 days to process and validate the documents that you've provided. If you need access to the address sooner, in accordance with state and federal law, it is Google's policy to only provide information pursuant to a valid third party court order or other appropriate legal process. Please note that our ability to ability to comply with these requests varies according to applicable law.
Microsoft Windows Live/HotmailIt is MSN/Windows Live Policy that we do not reset the password of accounts of deceased or incapacitated individuals. Instead, after the required paperwork has been submitted and validated, we will provide the contents of the account on a CD.Microsoft is very concerned about our users' online security. Because of the nature of your request, we must ask for some personal information to verify that you are the executor of the account holder’s estate or the power of attorney before we release the account details to you.
(Full instructions at the link above)
August 30 2009, 7:00am | #
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I posted to delicious.com
World's Best Social Network Icon Pack
http://www.komodomedia.com/blog/2009/06/social-network-icon-pack/
- Tags:
- internet
- useful
- social
- socialmedia
- socialnetworking
- free
- webdesign
- design
- 20
- icon
- icons
- services
- technorati
June 25 2009, 12:57pm | #
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I posted to delicious.com
Tweetdeck Gets Facebook Integration - The Next Web
http://thenextweb.com/2009/03/16/tweetdeck-facebook-integration/
March 17 2009, 12:37pm | #
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I posted to delicious.com
How to Delete Accounts from Any Website - Features by PC Magazine
http://www.pcmag.com/article2/0,2817,2342599,00.asp
- Tags:
- internet
- web20
- social
- howto
- tips
- socialnetworking
- security
- networking
- reference
- online
- identity
- account
- website
- privacy
March 13 2009, 1:03pm | #
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I posted to delicious.com
10 Privacy Settings Every Facebook User Should Know
http://www.allfacebook.com/2009/02/facebook-privacy/
February 2 2009, 8:19pm | #
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