PRNewser had an interesting read this week on the importance of making your press releases Twitter friendly. Why should you tailor a press release to be easily distributed via Twitter, you ask? Simple. Twitter drives more traffic to press releases than any other top-level social media resource.
So, how do you make your press release "twitter friendly"? PRNewser has some obvious steps as well as some a-ha steps that can greatly impact how your release gets distributed via social networks.
“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”
Obviously good headlines are important, but it's equally important to monitor the length of the headline. Since Twitter users will want to retweet your post and (potentially) add comments, you need to leave enogh characters to support the "RT @[yourusername]" device, at a minimum. A good rule of thumb would be to limit the length of your tweet to 110-120 characters maximum.
Using twitter best practices is also important in making your press release twitter friendly and ensuring that you are hitting your core audience. One obvious device is through the use of appropriate hashtags. Hashtags make your content easy to find through twitter search, lists, and dedicated industry feeds.
Another great tip is to make your pullquotes tweet-able.
Why not make the quote more interesting and substantive? “If I knew my audience was active on Twitter, I would make sure that quote is tweet-able, and include the brand’s or person’s Twitter handle….”
Including a twitter handle within your press release (or within the pullquote itself) is a really clever idea that could pay off in many ways. Not only will it get your important themes noticed and retweeted, but it could help to gain followers for your internal twitter accounts, further enhancing your brand's credibility in the marketplace.
For more ways to make your press releases twitter friendly, check out the rest at PRNewser.