Travelers today are innundated with resources to assist in planning trips. Among the tools are first-hand "unbiased" published on the major booking sites, including TripAdvisor, Booking.com, Expedia and others.
But, have you ever wondered, "Who writes these reviews, anyway?"
Olery, a reputation management company, has taken a stab at answering that question and the answers are pretty interesting.
Generally speaking, Olery found that hotels receive about 300+ reviews per year on average and that 46% of travelers post hotel reviews. Reviewer demographics skew slightly towards female guests, with a plurality of reviews being written by 35-49 year-old guests.
Interestingly, guests on vacation and leisure travel – those who are spending their own money – write the majority of hotel reviews.
A new Mojiva study being reported by EyeforTravel reveals that 61% of smartphone users would be comforable booking travel on their iPhone or Android.
The study, which was based on responses from almost 200 mobile users on the Mojiva network, shows that while 64% of users would be comfortable spending up to $500 dollars via their phones for travel, nearly forty percent of smartphone users would be comfortable booking travel in excess of $500.
In this era of social media, many companies are looking to increase guest and fan engagement on their Facebook pages. According to a new study from Buddy Media, increasing the number of "likes" your posts and updates receive may be easier than you thought.
After evaluating posts and status updates, the report found these five keywords that generate the most likes for posts on Facebook:
The success of these key words indicates that messages with "soft engagement" can be an extremely successful strategy in social media.
FastCompany details a new social media analysis by Dan Zarella that has some surprising results. Contrary to popular thought, Facebook likes do not mean that more people will read your posts. In fact, posts that are viewed more tend to get fewer likes.
Zarella's study looked at the correlation between impressions per post (essentially the number of page views a post gets) and feedback per post (a tacit measure of how interested the public is in the post material, measured in comments and "likes"). Using Facebook Insights data, which is only accessible to page admins, he looked at 12 months of data and found merely a "weak negative correlation." In other words, the posts that get slightly more views actually have fewer likes and comments.
This study, if it pans out in broader review, knocks a sizeable whole in the social engagement metrics that many companies are using. It will be interesting to see if this report reflects a blip or an actual trend.