Tag: brands

Trend Spotting: Attribute-based hotel bookings

As hotel booking technology continues to advance, the next widescale trend to emerge in hotel reservations and hospitality marketing may be attribute-based reservations. Traditionally hoteliers have built room pools based on a single characteristic, such as bed type. This has largely been the extend of attribute offerings due to limits in reservation technology; however, with …

Resolutions and Introspection: 2018 and the Holstee Manifesto

The new year brings opportunities for introspection and resolutions. For me, that means trying to live the words of the Holstee Manifesto. This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop …

Re-imaging the Ordinary: Innovating Airline Safety Videos

If you travel frequently, it’s quite likely that you know the entire safety speech of your favorite airlines by heart. They are routine… mundane… ordinary. Delta made headlines a few years ago by re-imagining the airline safety speech with internet memes. As marketers, it’s important to remember that our most important messages can become routine …

Will Superhosts Kill AirBNB’s Brand?

AirBNB has quietly launched a back-end page for hosts to turn over the management of their listing to superhosts. This new feature gives individual hosts the ability to outsource the management of their listing to a broker, of sorts, who handles guest transactions and pricing. The Superhost market makes sense. I’m sure there are many …

Three Luxury Hospitality Reads for the Week

Here are three short, compelling reads regarding luxury sales and marketing in the hospitality segment. I found each of these very poignant for guest service and hotel sales in our industry:   Twenty percent of Virtuoso’s customers drive 71% percent of sales This statistic speaks to the old adage of how important it is to …

How to Convert Social Media Followers to Buyers

Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into buyers?” Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. …

Insights: Why Multigenerational Travel is THE Emerging Trend

Mutligenerational Travel

A recent presentation by Peter Yesawich, vice chairman of MMGY Global, highlighted a number of trends and insights for the hospitality market in the near term. While there was definitely a lot of beneficial information presented, one key insight may emerge as the number on trend in hospitality: multigenerational travel. “Multigenerational travel” or “mutligen travel” …

The Unparalleled Importance of a Crisis Management Plan

As the stories of the Casa Monica Hotel firing an employee for wearing a US flag pin began to break this weekend, I was struck by just how unprepared the hotel and Kessler Collection were for the public relations firestorm which erupted in response to the media coverage.  (DISCLOSURE: I once worked in Sales & …

Guests for Life: It’s how you make them feel

The one fundamental truth in providing a luxury travel experience is best summarized by Dr. Maya Angelou’s famous quote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In creating guests for life, our overarching mission must be to ensure that guests …