I can't believe how many emails I receive every weekday morning that ask this key question:
"Do you want to connect with more customers?"
And the answer, of course, is "Well, yeah! Don't we all?!"
A study by GetResponse.com suggests that the timestamp on emails might be as important as your message.
GetResonse analyzed more than 21 million customer emails and found that while almost 50% of all emails arrived in customers inboxes before noon, customers opened a much higher percentage of mails sent between noon and 6pm.
Additionally, the study found that 23.63% of emails are opened within one hour of when they are received. The number falls by half in the second hour and more than 90% after five hours. Clearly getting your email into your customers hands during the business day is key.
So, does this mean I have to stop being a morning person? Well, maybe not. But, if you are connecting to customers via email, you may have increased success if you time your message for receipt between 12 noon and 6pm.
Though highly, highly unscientific, my own study finds that the best time to send a handwritten card is… ALWAYS .