Just a quick thought/question: Why don't they make single-serve salsa cups?
We've got single applesauce, ranch dressing cups, pudding cups, and even Tostitos Nacho Cheese cup singles.
Why can't salsa get any love? I would have thought the brains at Campbell's (who own Pace Foods) would be all over this. But… since they're not… just send me the royalty checks (or at least a free lifetime supply!) 
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They should be rectangular in shape so as to allow easier dipping of tacos.
You know, had you said this oh, three weeks ago…I think I would have pitched your idea for my marketing plan project in my class!
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