1-18-08 (Cloverfield)

JJ Abrams – the guy behind Lost and Bad Robot – has a new movie coming out… but no one knows what it is. It took the blogosphere by storm since the trailer debuted before Transformers. No one is saying what it is, or what it is about – not even the studios.

Take a look at the trailer (also available in HD), the movie website, and this wikipedia entry.

All of this is, of course, genius marketing. I — for one — can't wait for… whatever this may be.

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